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OppFi Announces Leadership Appointments to Spearhead Newly Launched OppFi Card and SalaryTap Business Lines

OppFi Announces Leadership Appointments to Spearhead Newly Launched OppFi Card and SalaryTap Business Lines, OppLoans

CHICAGO, March 3, 2021 /PRNewswire/ -- Opportunity Financial, LLC ("OppFi" or the "company"), a leading financial technology platform that powers banks to help everyday consumers gain access to credit, announced today that Elizabeth Simer has joined the company as general manager for its new credit card business, OppFi Card. The company has also appointed Matthew Gomes as general manager for SalaryTap, OppFi's near prime installment lending product that is repaid through payroll deduction.

Simer brings more than a decade of financial services experience, having led product management, marketing and strategic efforts for several blue-chip financial services companies including Intuit, Square, and most recently Discover, where she led product for Discover Student Loans. Simer launched her career in accounting and finance at Ernst & Young and private equity firm CIVC Partners.

Gomes joined OppFi in 2016 and is responsible for the build and launch of OppFi's SalaryTap business that is currently in the pilot phase. Prior, he built and led OppFi's business and marketing analytics division responsible for driving the high growth customer acquisition funnel of OppFi's small dollar lending business. Prior to OppFi, Gomes held key roles at financial services company, Avant, and family care marketplace, Care.com.

"Elizabeth and Matthew bring valuable leadership and expertise to the OppFi mission as we build and expand new products that will further graduate consumers to better financial health," said Jared Kaplan, CEO, OppFi. "They are instrumental in developing, launching, and running these important business lines as we aim to improve credit access for millions of everyday consumers through new financial offerings."

SalaryTap, piloted in November 2020, has a national rollout planned for the second quarter of this year. OppFi Card is set to pilot in the second half of 2021.

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