Gustavo Mendes

Gustavo Mendes is a seasoned professional in brand strategy and marketing, currently serving as the Founder and Brand Strategy Director at Ichika Brand Consulting since December 2022. With extensive experience in academia, Gustavo holds positions as a Visiting Professor and Programme Director at Porto Business School since March 2015. Additionally, Gustavo contributes to the Ordem dos Psicólogos Portugueses as a member of the Statutory Board - Fiscal Council. Previous roles include leading customer management at Universo, serving as Corporate Marketing Director at GrupoPrimor, and holding various marketing positions with Ibersol Group. Gustavo's educational background includes a PhD in Psychology and an MBA from Porto Business School, alongside ongoing postdoctoral studies in Economics and Management.