Jean-Michel Boujon

Jean-Michel Boujon is the SVP of Global Marketing at Outdoorsy. Jean-Michel has over 9 years of experience in marketing and growth, with a focus on consumer insights and marketplace liquidity. Prior to joining Outdoorsy, Jean-Michel was the Chief Marketing Officer at Mercato, where they led the vision, strategy, budget and execution for all marketing initiatives. Under Jean-Michel's leadership, the Mercato team achieved significant growth by building a strong brand, reducing customer acquisition costs, and incorporating personalization into all customer touch points.

Jean-Michel began their career in marketing as the Senior Director of eCommerce at BookRenter.com. In this role, they were responsible for driving traffic to the website and increasing online sales. After four years at BookRenter.com, Jean-Michel joined Getaround as the VP of Growth. In this role, they oversaw all growth initiatives, including acquisition, retention, and monetization. After four years of successful growth at Getaround, Jean-Michel joined Mercato as the Chief Marketing Officer.

Jean-Michel has a proven track record of success in marketing and growth. Jean-Michel is an expert in consumer insights and marketplaces, and has a passion for building strong brands and delivering outstanding customer experiences.

Jean-Michel Boujon has a Master's in Finance from the Burgundy School of Business - BSB and a Master's in International Marketing from Nottingham University Business School.

They are on a team with Ryan Quinn - Co-Founder, Ross Schwaber - SVP Product & GM Marketplace, and Jared Josephsen - Chief Legal Officer. Jean-Michel Boujon reports to Jeff Cavins, Co-Founder & CEO.