Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.

We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more! 

Consulting

Consumer Goods

Retail

Ovative Group

Ovative Group's headquarters in Minneapolis, MN, United States

This department focuses on enhancing and optimizing the digital user experience through analysis and management.

Digital Experience Optimization

The Marketing Strategy and Execution team at Ovative Group specializes in developing and implementing data-driven marketing strategies that optimize client performance across various channels. This diverse group of experts collaborates closely with clients to analyze their needs, execute tailored media plans, and measure success using advanced metrics. By leveraging a mix of paid and owned media services, SEO, and digital experience optimization, the team ensures that marketing efforts not only meet but exceed client expectations, fostering growth and measurable outcomes.

Marketing Strategy and Execution

This department manages and analyzes paid social, search, and display advertising efforts to optimize digital marketing performance.

Paid Media

This department focuses on analyzing and optimizing digital marketing strategies through data measurement and performance analytics.

Digital Marketing Analytics

This department focuses on providing analytical and strategic support for retail media initiatives.

Retail Media Consulting

The Data and Analytics team at Ovative Group plays a crucial role in driving data-driven marketing strategies by analyzing and interpreting complex datasets. They utilize advanced analytics and data visualization techniques to measure marketing performance, optimize campaigns, and provide actionable insights. This team collaborates closely with other departments to implement innovative measurement solutions, ensuring client success through accurate reporting and strategic recommendations.

Data and Analytics

This department focuses on managing and analyzing video and programmatic media strategies to optimize advertising effectiveness.

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Other teams

Marketing Strategy and Execution

Paid Media

Digital Marketing Analytics

Retail Media Consulting

Data and Analytics

Video & Programmatic Media