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Corinne Hogge

Director of Marketing at Pack Up + Go

Corinne Hogge is the Director of Marketing at Pack Up + Go. Corinne previously worked as a Graduate Research Assistant at the University of Pittsburgh from June 2014 to May 2017. In their role, they were responsible for recruitment, content development, lab management, and data management.

In their role as recruitment lead, Corinne built strategic recruitment plans using participant demographic data to create location-based ads across the Pittsburgh geographic area to faster attract our target segment of non-daily users. Corinne also composed the phone screening survey and procedure and designed the digital screening database.

As content development lead, Corinne authored standard operating procedures, user-facing surveys via Qualtrics, and participant presentations to explain the research process so that procedures were completed with consistency and data was gathered uniformly. Corinne also participated in the development of the software testing procedure and communicated with vendors to problem-solve any issues that arose.

As lab management lead, Corinne worked as a paid research assistant with the National Institute of Health and the Food and Drug Administration in a nicotine cessation study to conduct in-person interviews about behavior and other sensitive, complex topics to gather actionable insights from 114 participants over 11 weekly visits. Corinne maintained extensive participant-lab contact by making participant appointments, detailing the informed consent process, instructing usage of lab equipment, and by providing compensation through the WePay system. Corinne also effectively summarized key data to the full team during lab meetings.

Lastly, as data management lead, Corinne managed data collection, ensured compliance with study measures, and performed routine checks for quality control to assess changes in behavioral habits and biological signifiers. Corinne also developed Excel spreadsheets for tracking internal participant statuses to avoid terminations, drop-outs, and missing study materials.

Corinne Hogge has a Master of Business Administration (MBA) in marketing and strategy from the University of Pittsburgh Katz Graduate School of Business. Corinne also has a Bachelor of Science (B.S.) in psychology and sociology from the University of Pittsburgh. Corinne is also a certified HubSpot content marketing specialist and Hootsuite platform certified professional.

They work with Lauren Boehm - Director of CX, Jordan Tobe - Director of Operations. Their manager is Lillian Rafson, CEO. Some individuals on their team include Amelia Johnson - Marketing Coordinator, Samantha Pugh - Marketing Analyst, and TBD - Graphic Design Coordinator.

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Timeline

  • Director of Marketing

    April, 2019 - present

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