PalmPay

Sofia Zab is a global CMO and founding executive team member of PalmPay, where they lead the development of mobile financial services aimed at achieving 100 million users in Africa. Recognized by Forbes in their 30 Under 30 list, Sofia previously served as the first marketing hire and Director at Branch.co, significantly expanding the customer base from 10k to over 1 million within two years. They began their career as the Head of Marketing at Jumia in Kenya, where they grew the company's revenue tenfold in just one year. Sofia has also co-founded Sokotext and holds degrees from the London School of Economics and Tsinghua University.

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