Claudio Viscardi

Claudio Viscardi serves as the Global Head of Store and Design Planning at Officine Panerai since January 2022. Prior to this role, Claudio held the position of Design Director at DINN! from February 2013 to January 2022, where responsibilities included leading international retail, branding, and product design projects for prominent clients such as Adidas and Unicredit Group. Claudio co-founded the multidisciplinary design network SUD Collective and has experience in various design roles, including Art Director at IdFoundation and Designer at Crea International and goring&straja architecture studio. Claudio's educational background includes a Master's degree in Industrial Design from Politecnico di Milano and a Bachelor's degree from Seconda Università degli Studi di Napoli, complemented by an Erasmus Programme experience at Universidad de Málaga.