Maxwell Payne

SVP, Marketing at Parity

Maxwell Payne is the current Senior Vice President of Marketing at Parity. Prior to this role, they served as Senior Manager (Director) of Performance Marketing at Deloitte Canada and as Chief Marketing Officer of Parcel Port Solutions. Maxwell has also been Director of Marketing and Digital Strategy at Gentec International.

Maxwell has a wealth of experience in brand development, content creation, SEO, SEM, PR, customer profiling, and digital strategy. Maxwell is driven by a passion for data analytics and delivering transparent ROI for their clients. Under their leadership, Parity has seen 120% growth in their client list and 300% YoY sales growth. Maxwell has also helped the company earn recognition as one of the Globe and Mail's 50th top growing company in Canada and one of Cleantech's Top 100 Global companies.

Maxwell Payne has a degree in Communication and Media Studies from OCAD University.

Maxwell Payne reports to Brad Pilgrim, Co-Founder & CEO. They work with Brian MacLeod - Co-Founder & Head of HVAC Systems and Data Innovation, Paul Goddard - SVP, Operations, and Ron Seftel - CFO.


  • SVP, Marketing

    Current role

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