Party City
Melissa DiNapoli is an experienced marketing professional currently serving as the VP of Marketing at Party City since October 2023, where responsibilities include directing marketing strategy and leading integrated campaigns. Previously, Melissa held the position of Head of Marketing at Porte + Hall, where team collaboration and comprehensive campaign strategies were prioritized. Expertise also extends to LOLA, contributing as Sr. Director of Marketing & Brand Partnerships and Sr. Director of Omnichannel & DTC, ensuring alignment across cross-functional teams. Additional roles include Senior Brand Manager at eos Products, where strategic innovation was emphasized, and various managerial positions within Perfect Life Nutrition, GSK, Nestlé Nutrition North America, Integrated Marketing Services, Palisades International, and Reckitt Benckiser, highlighting a consistent background in shopper marketing, brand management, and strategic development. Melissa holds a certification from Dover Business College and graduated from Clifton High School.
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Party City
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Party City is an American publicly traded retail chain of party supply stores founded in 1986 by Steve Mandell in East Hanover, New Jersey.