Team announcement

Pattern appoints Jason Beesley CFO

Pattern appoints Jason Beesley CFO, Pattern

E-Commerce platform Pattern has named Jason Beesley as its new chief financial officer. A highly respected global finance leader, Mr. Beesley will be responsible for overseeing all of Pattern’s financial activities.

"Jason will play a critical role in our continued and rapid expansion," said Pattern CEO David Wright. "Jason's vast experience guiding the growth and diversification of multinational corporations will make an immediate impact as we continue to expand. We're excited to have Jason on board as we enter our next phase of growth."

Mr. Beesley comes to Pattern with more than 20 years of global finance, operations, and strategy experience, including overseeing billions of dollars in revenue for global businesses. He most recently served as CFO for NBCUniversal’s International division, leading a team of hundreds of people and helping to achieve a successful $36 billion acquisition with Sky. He has also served in financial leadership roles with NBCUniversal and General Electric.

"Pattern is accelerating global e-commerce for brands on a massive scale," said Mr. Beesley. "The company is uniquely positioned to help brands command their maximum share of the global marketplace with an unrivaled combination of proprietary technology and smart services. I'm excited to help build on the company's momentum while capitalizing on new opportunities as part of Pattern's global expansion."

More announcements from Pattern

Team announcement

Inc. Names Pattern One of America’s Best-Led Companies

Inc. Names Pattern One of America’s Best-Led Companies

SALT LAKE CITY — November 2, 2021 — Pattern, the category leader in global ecommerce acceleration, has been named to Inc.’s first annual Best-Led Companies list—a select, data-driven list recognizing the strongest U.S. firms with revenue of $50 million to $2 billion. To compile the list, Inc. evaluated private and public U.S.-based companies using a proprietary, 12-point measure of management excellence generated with input from partners at Pitchbook and Shango Labs. “This inaugural list of companies represents the remarkable midsized companies, both public and private, often founder led, that are at the vanguard of reinventing American business,” said Scott Omelianuk, editor-in-chief of Inc. magazine. “With their leadership, all business will benefit from an exciting, competitive future full of possibilities.” The Inc. Best-Led Companies list recognizes companies that are both large enough to have a broad impact and agile enough to maneuver. 2021 honorees have demonstrated a successful track record with leadership teams that spur solid performance, create value, penetrate markets, engage with customers, and develop talent. “Business is truly a team sport. Leadership at Pattern comes from every level of the company,” said Pattern Co-Founder and CEO David Wright. “We are honored by the recognition, as it demonstrates the incredible power of teams working together towards aligned objectives. We’re grateful to work alongside our global team of game-changing, data-fanatical doers that power our global ecommerce acceleration platform for brands.” Since its founding in 2013, Pattern has profitably grown to more than 1,100 employees operating in 22 global locations to support leading brands across the world. The company has a strong history of leveraging its proprietary technology, operational and logistics capabilities, and significant team of leading industry experts to help market-leading brands achieve accelerated ecommerce growth and control in more than 100 countries and across hundreds of global marketplaces—including Amazon, Tmall, Walmart.com, JD, Target.com, eBay, and Mercado Libre. “To transform a global $6 trillion industry, you need to have the brightest minds at your side,” said Pattern Co-Founder and CIO Melanie Alder. “From Salt Lake City to Shanghai, and London to Dubai, our team is accelerating ecommerce for brands in ways never before possible. We’re excited about everything we’ve accomplished, and we’re just getting started.” To be considered for the list, each company submitted an evaluation form providing an overview of the company’s performance, executive team, and leadership. Applicants were then analyzed via an algorithm that identified the very best companies according to their leadership teams’ superlative accomplishments in four key areas: performance and value creation; market penetration and customer engagement; talent; and leadership team. To see the complete list, go to: inc.com/best-led-companies About Inc. The world’s most trusted business-media brand, Inc., offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across various channels, including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 allows the founders of the best businesses to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. About Pattern Pattern is the category leader in global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,100 employees operating from 22 global locations to help leading brands achieve accelerated growth on D2C websites and across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com. Media Contact Dallin Hatch Head of Corporate Communications press@pattern.com

Funding announcement

Pattern Secures $225M Growth Equity Investment led by Knox Lane

SALT LAKE CITY AND SAN FRANCISCO — Pattern, the premier partner for global ecommerce and marketplace acceleration, today announced it received a strategic investment from Knox Lane, a growth-oriented investment firm focused on partnering with businesses in the consumer and services sectors. The $225M minority investment, led by Knox Lane, also included full pro-rata participation from existing investors. Since its founding in 2013, Pattern has profitably grown to more than 900 employees operating in 18 countries that support more than 100 global brands—including Panasonic, Nestle, Pandora, Sorel, Black Diamond, Zebra, and KONG. Pattern has developed a robust technology and services layer enabling brands to grow exponentially faster and navigate the vast complexities of global marketplaces, direct-to-consumer, and other digital channels. “Pattern has become the go-to ecommerce platform for brands. We have a long-standing history of executing for our partners, having retained nearly 100% of our relationships over time. This level of partner satisfaction is unmatched in our industry and is a testament to the significant investments we’ve made to our team and platform,” said Pattern Co-Founder and CEO David Wright. “As we continue to deepen our technological capabilities and global reach, we are excited to partner with Knox Lane—a firm that understands our vision and culture, and one that brings extensive experience partnering with tech-enabled services companies. We are grateful to have them join our team and are excited to add their deep bench of resources to help drive our long-term success.” Pattern has a strong history of leveraging its proprietary technology, operational and logistics capabilities, and significant team of leading industry experts to help market-leading brands achieve accelerated ecommerce growth and control in more than 100 countries and across hundreds of global marketplaces—including Amazon, Tmall, Walmart.com, JD, Target.com, eBay, and Mercado Libre. “As ecommerce and digital marketplaces continue to rapidly evolve, we believe Pattern’s offerings will become increasingly attractive to prospective brand partners as they navigate the dynamic digital commerce landscape,” said John Bailey, Managing Partner at Knox Lane. “We have strong conviction in Pattern’s comprehensive platform and global capabilities and look forward to working closely with the entire Pattern team to support their ongoing growth and leading global position.” “We’re thrilled that Knox Lane has joined our mission to help brands maximize their share of the $6 trillion global ecommerce market,” said Pattern Co-Founder and Chief Investment Officer Melanie Alder. “Their partnership and investment will allow us to further accelerate the technology and intelligence services that power our platform, while expanding our global offering.” J.P. Morgan Securities LLC acted as sole placement agent on the financing. Jones Day acted as legal counsel to Pattern. William Blair acted as financial advisor and Kirkland & Ellis LLP acted as legal counsel to Knox Lane. About Pattern Born in Utah's Silicon Slopes, Pattern has become the industry's leading player in global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 900 employees operating in 18 countries, helping leading brands achieve accelerated growth on D2C websites and across hundreds of global marketplaces — including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com. About Knox Lane Based in San Francisco, Knox Lane is a growth-oriented investment firm led by and comprised of a team of accomplished investors and operators with a shared work history and a strong track record of partnering with leading companies to accelerate transformational growth. Knox Lane employs an investor-operator mindset and seeks to provide support across a number of business components, including human capital, brand management, end-to-end digital transformation, sourcing, supply chain and logistics, strategic acquisitions and business development.

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