EVP, Chief Marketing Officer at PayPal
Allison Johnson brings more than two decades of industry experience to her role leading strategic marketing for PayPal and its family of brands around the world as Executive Vice President and Chief Marketing Officer. A highly experienced, values-driven leader with a proven track record of scaling high-growth companies and building brands, Allison is a natural addition to the PayPal leadership team. Her deep expertise driving marketing on behalf of global businesses — from product marketing, marketing communications, performance marketing, customer analytics, lifecycle communications and more — and leading company-wide initiatives focused on customer experience will help further PayPal’s position as the leading digital payments platform and one of the most dynamic and valuable brands in the world. Prior to joining PayPal, Allison was a founder and managing partner at West, a hybrid marketing and venture capital firm that worked with startups to create wholly-new categories and accelerate product/market fit. Her clients included Square, Twitter, Impossible Foods, Prelude Fertility, Poynt, Better Mortgage and Braintree, prior to its acquisition by PayPal. Previously, she served as Apple’s Vice President of Worldwide Marketing Communications from 2005 to 2011. During her tenure, she helped to reinvigorate Apple’s Mac business and managed innovative customer-facing marketing campaigns for the launches of the iPod, iPhone, iPad and the App Store. Before Apple, Allison held a series of roles with increasing responsibility at HP, including Senior Vice President of Global Brand Marketing where she spearheaded the repositioning and relaunch of HP’s brand globally.