Zoe Niu

Zoe Niu is a highly accomplished marketing decisioning business consultant with extensive experience across various industries, including financial services, telecommunications, government, and retail. Currently serving as Lead Marketing Decisioning Business Consultant at Pegasystems, Zoe has spearheaded AI-driven customer engagement transformations, enhancing stakeholder mindsets towards AI-powered communication. Previous roles at Pegasystems included Senior Decisioning Architect and Senior Business Architect, where Zoe improved customer relevancy and optimized business processes. Prior to Pegasystems, Zoe held key positions at Appway, driving digital solution strategies and successfully managing client onboarding processes. Early career experience at UBS as a Business Analyst/Project Manager involved leading impactful projects to ensure regulatory compliance and operational efficiency. Zoe holds a Master’s Degree in Business Analytics from the University of Warwick and an MBA from The Chinese University of Hong Kong, complemented by a Bachelor of Engineering in Electrical Engineering from the National University of Singapore.