Vimla Black-Gupta

Director at Penn Entertainment

Ms. Black-Gupta is a seasoned marketer with deep lifestyle credentials. She offers more than 25 years of marketing experience with a history for setting the standard for luxury, global beauty and wellness. Ms. Black-Gupta’s global perspective, deep consumer understanding and entrepreneurial instincts have allowed her to drive growth and innovation across premier consumer companies including Gillette, Procter & Gamble and Estee Lauder.

Currently, Ms. Black-Gupta serves as the Chief Marketing Officer and Executive Vice President of Commercial for a stealth Skin Care Bio Tech startup. She previously served as the Global Chief Marketing Officer of Equinox Fitness Clubs, where she oversaw marketing strategy development and execution on behalf of Equinox and its growing portfolio of 100 global fitness club locations and the Equinox Hotel.

Prior to Equinox, Ms. Black-Gupta served as the Senior Vice President of Global Marketing of Bobbi Brown Cosmetics business at Estee Lauder. There she managed, led and created the product, consumer and digital marketing strategy. Ms. Black-Gupta has also held Executive Global Marketing leadership roles Procter & Gamble and the Gilette Companies.

Ms. Black-Gupta holds an MBA in Marketing from Kellogg Graduate School of Management and a B.A. in Spanish Literature from Duke University.

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Timeline

  • Director

    June, 2021 - present