Sierra McGuire

Sierra McGuire currently serves as President of Synapse Group at Dotdash Meredith, having progressed through various leadership roles in product management and operations within the organization. With an extensive background in digital media and voice of customer data, Sierra has significantly enhanced user engagement and acquisition at Bizrate Insights, driving exceptional growth through strategic product development and team management. Sierra's previous experience includes key positions at Meredith Corporation, Time Inc., Connexity, and Shopzilla, where notable contributions included migrating data systems to AWS, launching consumer engagement programs, and optimizing user experiences through A/B testing methodologies. Sierra holds a degree from California Lutheran University and has accumulated a diverse skill set that spans management, product life cycle oversight, and technology integration.