Enrique Cortinas is a seasoned executive with extensive experience in the consumer goods sector, currently serving as VP of Transformation and Head of Strategy, Transformation, and PepsiCo Positive at PepsiCo since November 2002. Cortinas leads initiatives focused on digital transformation, consumer occasion mapping, and competitive strategy within PepsiCo’s beverage business in Latin America. Previous roles at PepsiCo include Senior Director posts in Strategy & Transformation and Global Marketing, where Cortinas successfully implemented growth strategies and sustainability initiatives. Prior to PepsiCo, Cortinas founded Techlabs, Inc., providing IT solutions, and worked at PwC in consulting and audit roles. Academic credentials include an MBA from the University of Liverpool and a certificate in Leadership from Northwestern University’s Kellogg School of Management.