Karim ElFiqi is the Senior Vice President and Chief Marketing Officer at PepsiCo for the Middle East, Africa, and Pakistan, where they currently lead transformative marketing initiatives. With over 20 years of experience in driving growth and brand building, Karim has held significant roles at Procter & Gamble, where they managed multiple product categories and led large teams to achieve market share growth. Notably, they directed innovative campaigns and successfully turned around business performance in challenging markets. Karim holds a Bachelor of Engineering in Mechanical Engineering from The American University in Cairo.
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