Lynda McCracken

Lynda McCracken is a seasoned digital transformation leader currently serving as the Digital Portfolio and Transformation Leader at PTSB, where a strong emphasis is placed on maximizing value through agile methodologies and innovative digital features. Previous experience includes roles as Head of Digital at AXA and Product Program Manager at Hertz, where Lynda successfully led business transformation initiatives and established a Product Management Center of Excellence. With a robust background in product management spanning various industries, including SaaS solutions at Qstream and financial compliance at Fenergo, Lynda has consistently demonstrated expertise in delivering customer-centric digital experiences and managing high-performing teams. Educational qualifications include an MA in Economics from University College Dublin.