Shyam Praveen is a seasoned professional with extensive experience in leadership and business development across various industries. Currently serving as Region Head for North-East at Pernod Ricard since March 2022, Shyam previously held positions such as Business Head for D2C Brands at Wipro Consumer Care and Lighting, and Co-Founder of Trendphoria Private Limited, where a focus was placed on innovative fashion solutions. Notable prior roles include Category Director at ShopClues, Vice President at Channelplay Limited, and various managerial positions at Procter & Gamble. Shyam's career began as a Defence Scientist at DRDO, contributing to the development of advanced electronic warfare systems. Academic credentials include an MBA from the Indian Institute of Management, Calcutta, and a Bachelor's in Electronics & Telecommunication from National Institute of Technology, Surat.