Jason Heller

President at Persado

Jason has been a digital marketing pioneer, agency leader, strategist, and recognized thought leader for over 20 years. He works closely with CMOs, CIOs and the rest of the C-suite on digital and marketing transformation initiatives to drive growth. Jason operates at the intersection of marketing, technology, data, and AI to help companies develop the capabilities and operating models to accelerate growth in customer acquisition and value across the customer lifecycle. Prior to McKinsey Jason was a serial entrepreneur. He founded Agiliti, a unique consultancy focused on digital marketing operations and strategy, which was acquired into McKinsey in 2014. He also co-founded and led one of the first digital media and relationship marketing agencies, which he sold in 2005 to Horizon Media. He has helped many of the agency holding companies develop digital capability and talent programs over the course of the last 20 years. Jason is a frequent keynote speaker at industry events and contributes to numerous industry publications. He has been an active member of the advisory boards of several marketing technology companies over the years.


  • President

    Current role

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