Zvika Guy

Zvika Guy is an experienced UX professional with a strong background in leading design teams and developing user-centric solutions across various industries. Currently serving as Head of UX at Personetics since August 2025, Zvika previously held multiple leadership positions at Wix, including Head of UX for Mobile Apps and Payments by Wix, overseeing significant product initiatives in the mobile and fintech domains. Prior to Wix, Zvika was the UX Director at Amdocs, managing a large team of design professionals, and contributed to the development of innovative platforms at We Are TV and Mindlly. Zvika's extensive experience is complemented by co-founding Balora Ltd., where user experience methodologies were successfully implemented before its acquisition by NGSoft. Educational credentials include a B.Sc. in Design from Holon Institute of Technology and an M.Sc. in Industrial Design from Technion - Israel Institute of Technology.