Lauren Kennedy

Lauren Kennedy is an accomplished digital planning professional with extensive experience in programmatic activation and social media strategies. Currently serving as a Senior Digital Planner at PHD, Lauren oversees programmatic activation for the Uber EMEA account. Prior roles include Digital Planner for Diageo at PHD, and Performance Account Executive at Wavemaker, where responsibilities encompassed managing paid social and display campaigns for prestigious clients such as Tiffany and Co. and Pernod Ricard. Lauren's background in event security administration for Scottish Rugby and social media support for My Online Schooling Ltd demonstrates a diverse skill set, supported by a Bachelor's degree in Marketing with Management from Strathclyde Business School.