Paola Bariani

Paola Bariani is a seasoned digital marketing professional with extensive experience in account management and digital media planning. Currently serving as Digital Lead at PHD since April 2021, Bariani manages digital accounts within the pharmaceutical sector. Previous roles include Digital Lead at Wavemaker Italy, where client management, media planning, and reporting were key responsibilities, and positions at Maxus Global and Starcom MediaVest Group, where Bariani successfully managed campaigns for major brands such as Asics, Novartis, and The Coca-Cola Company. Earlier experience includes digital media supervision at Ogilvy and Universal McCann, focusing on clients like IBM and Microsoft. Bariani holds a laurea in Ancient Literature from Università di Pavia.