Nemanja Petrasinovic

Nemanja Petrasinovic is a seasoned professional with extensive experience in consumer experience and digital transformation, currently serving as the Director of Consumer Experience for South East Europe at Philip Morris International since April 2020. In this role, Nemanja leads the company's transformation into a consumer-centric organization, overseeing a team of 20 and coordinating efforts across five markets in the Heat Not Burn category. Previous roles include Business Owner at Digital ISLE, Vice President of Omni-channel Marketing & Analytics at TDC Erhverv, Director of Nordic CRM at Canal Digital AS, and Head of Customer Life-cycle Management & Business Intelligence at Telenor, demonstrating a strong focus on data-driven marketing, customer lifecycle management, and strategic digital initiatives. Nemanja also held various positions at Telenor and served as CRM Director at Delhaize Serbia. Academic qualifications include a Bachelor of Economics from DOBA Business School, an Associate's degree in Informatics Engineering from the University of Belgrade, and leadership training at London Business School.