Sara Peluso

Sara Peluso is a seasoned professional in color and material design with extensive experience across various industries. Currently serving as the Head of CMF Design for Heat-not-Burn at Philip Morris International since July 2019, Sara drives color and materiality strategy, developing innovative solutions and evolving the palette for future product lines. Previous roles include Senior Color & Material Designer at NIO and Color & Material Designer at Jaguar Land Rover, where Sara focused on strategic vision, research, and application of design elements. Sara also held positions at HARMAN International, Monomio, and Baolab, contributing expertise in trend analysis, materials development, and interior design. In addition to these roles, Sara has collaborated as a consultant or creative director on projects for notable companies such as BMW DesignWorksUSA and Nestlé. Sara holds a Master's degree in Product Design and a Bachelor's degree in the same field from Politecnico di Milano.