"Brian understands and totally supports PHIT America's mission to improve the physical and mental health of children through increased physical activity and is committed to a total health plan for children,” said PHIT America CEO and Executive Director Jim Baugh. “As a successful businessman, entrepreneur and philanthropist, Brian has an extensive background and deep network to align goals in support of PHIT America's goal to get 50 million children active and healthy in the U.S.."
Mr. Curin and his wife, Felicity, started the Little Kitchen Academy in Canada in 2019, with the aim of teaching children healthy habits and responsible eating. He has been involved in a wide range of non-profits, and has helped to build global brands such as Flip Flop Shops, Moe's Southwest Grill, and Cold Stone Creamery.
"I strongly believe in the PHIT America mission and share the organization's passion for promoting a healthy lifespan,” said Mr. Curin. “At Little Kitchen Academy we are focused on creating a foundation for a healthy life for children through responsible eating choices and practical life-skills acquired in a safe, inspiring and empowering space. Increased physical activity and healthy eating habits are so indispensable to start children on their journey to leading an active, healthy life, so I am thrilled to be joining PHIT in helping to realize this important goal."