Pirelli
Davide Gerosa has extensive experience in the motorsport and marketing sectors, currently serving as Motorsport Manager Italia and Project Manager for Trofeo R at Pirelli since December 2011. Responsibilities include the commercialization of Trofeo R, market analysis, and developing relationships with car manufacturers in motorsports. Gerosa has held various roles at Pirelli, including Racing Product and Business Development Manager and Product Manager for Italy in the motorcycle segment. Prior experience includes positions at Quadro Tecnologie Srl, BMW Motorrad, Adidas Group, RCS Mediagroup, and a brief role at Pirelli Tyre. Gerosa's academic credentials include a Laurea Specialistica in Marketing from Università Cattolica del Sacro Cuore and a Laurea Triennale in Economia Aziendale from Università Bocconi.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.