Daniel McRitchie is an experienced executive currently serving as the CEO of SciLeads, a market intelligence platform that aids scientific companies in adopting data-driven sales and marketing strategies. Additionally, Daniel holds a position as a Board Member at PlaceSpeak, a civic engagement platform focused on enhancing community impact. Prior to these roles, Daniel led an inside sales team at Andor Technology, successfully generating marketing qualified leads, and served as a Digital Marketing Executive, overseeing various promotional activities. Daniel began a career in marketing as a Marketing Officer at ProspectSoft Ltd during a placement year. Educational credentials include e-marketing from CIM and a degree from Lancaster University.