Emiliano Bar is an experienced professional with a diverse background in digital transformation, marketing, and mentoring. Currently serving as the Product Owner for the Monetización App at Telefónica since February 2024, Emiliano has also held roles such as Líder de Canal Digital at Seguros SURA, where leadership in digital culture led to a threefold increase in digital client sales over three years. As a mentor in various programs, including Plan Ceibal and Programa Sembrando, Emiliano focuses on supporting emerging technology graduates and entrepreneurs in Uruguay. Previous entrepreneurial ventures include co-founding marketplaces and clubs related to nautical experiences and wine education, along with establishing a boutique online marketing agency. Educational achievements include studies in web development, coaching, yoga instruction, and marketing analysis.