R. Jelle Hoekstra

R. Jelle Hoekstra currently serves as the Key Account Manager Lead at PLAY NORTH since December 2023. Prior to this role, R. Jelle Hoekstra was the VIP Regional Manager (Nordics) at Betsson Group from December 2020 to November 2023, responsible for managing a high-value portfolio and driving retention and growth KPIs across multiple brands in international markets. Experience also includes roles as a Sales Executive at Vladex B.V., and earlier positions at Bienvenue hospitality as Regional Manager, Appco Group as Brand Ambassador, and various sales-related roles shortly after completing education. Educational qualifications include a Bachelor’s degree in Communication Management from Lessius Hogeschool Mechelen and specialized training in mobile application development from Erasmus College, Brussels.