James Cooper is an experienced marketing professional with a strong background in media strategy and customer acquisition. Currently serving as Vice President of Marketing at Quell, James has held key positions at various companies, including Senior Director of Media at Zwift and Director of Customer Acquisition at OTRO. Prior roles also include Head of Demand Generation & Retail Marketing at EE and Head of Media & Sales Planning at Sky, showcasing a diverse skill set in demand generation, media planning, and strategic marketing initiatives.