Shelina Taki

Shelina Taki currently serves as the Head of Strategic Planning & Insights at PMG, a position held since September 2020, where significant contributions include establishing Brand Planning and Creative Strategy disciplines and developing strategic briefing processes. Prior to PMG, Shelina held various executive roles at Cashmere Agency, including Executive Strategy Director and Director of Strategic Planning and Insights, focusing on data-driven creative strategies. Experience also includes leading strategy at THIRD EAR, where the agency developed comprehensive research and analytics, and serving as Associate Director of Strategy at 180LA, contributing to multiple high-profile accounts. Background in strategic insights for Apple at Annalect and a role focused on consumer communications for Toyota at Saatchi & Saatchi complements Shelina's extensive expertise in the field. Educational qualifications include studies at Boston University and UCLA Extension.