Laly Moraleda

Laly Moraleda is a seasoned professional in eCommerce and digital marketing, currently serving as a Fractional eCommerce Growth Partner at lmdigital since October 2018, where a focus on retention, customer lifetime value, and customer experience optimization has enabled fashion and beauty DTC brands to achieve sustainable growth. Simultaneously, Laly holds roles as SMM & Influencer Manager and eCommerce Manager for Popken Fashion Group in Spain, leading the launch and growth of the Spanish eCommerce store and enhancing customer engagement through social media and influencer marketing. Previous experiences include founding a sustainable fashion brand, optimizing Google LCS account portfolios for high-profile clients, and driving eCommerce strategies for companies like Smartbox and Zerogrey. Laly's educational background includes a postgraduate degree in Creative Thinking from Trinity College Dublin and multiple qualifications in digital marketing and fashion design.