Greg van Ullen

Greg Van Ullen is an experienced marketing professional with a diverse background in various industries. Greg has a proven track record of driving revenue growth and increasing engagement through digital marketing strategies.

From 2019, Greg served as the Digital Marketing Director at Practising Law Institute (PLI), where they led the digital marketing team and implemented Salesforce Marketing Cloud/Pardot to boost program registrations by 47% while reducing email campaigns by 19%. Greg also spearheaded PLI's efforts in digital acquisition and utilized the Salesforce suite for attribution leveraging.

Prior to that, from 2017 to 2019, Greg worked as the Director of Digital Marketing at myFace.org, where they successfully implemented the organization's first digital marketing initiatives, resulting in a significant increase in revenue and new donors. Greg also managed the CRM migration from Blackbaud NXT to Salesforce.

In 2011, Greg founded and operated OMilk, the area's first high-end dairy alternative company. Under their leadership, OMilk achieved annual sales of $500,000 and expanded into over 60 retailers and coffee shops. Greg was responsible for all aspects of marketing, customer relations, and general operations.

Before OMilk, from 2011 to 2012, Greg served as the Online Marketing Manager at Smile Train, where they played a key role in establishing the charity's online presence and increasing online donation revenue by 27% year-over-year. Greg also oversaw a brand and website refresh, implemented display and paid search campaigns, and developed a coordinated social media presence.

Prior to that, from 2007 to 2011, Greg worked as the Creative and Interactive Design Manager at IAB, where they collaborated on the rebranding of the organization and led various print and digital projects. Greg also co-led event marketing and registration drives for industry events.

Greg's earlier experience includes working as a Marketing Producer at Major League Baseball from 2005 to 2007, where they focused on email marketing and content production. Greg also worked as a Design and eMarketing Specialist at Broadspan Commerce from 2004 to 2005, where they were responsible for creative content and online marketing efforts.

Overall, Greg Van Ullen's work experience showcases their expertise in digital marketing, strategic planning, team leadership, and operational management.

Greg Van Ullen attended the University at Buffalo from 1998 to 2000, where they pursued Chemical Engineering. Subsequently, they enrolled at Rensselaer Polytechnic Institute from 2000 to 2002, earning a Bachelor of Science degree in Electronic Media, Arts & Communication.