Joanna Richardson is an experienced professional in pricing and revenue analytics, currently serving as a Customer Success Executive at Pricefx since August 2021. Previously, Joanna held the position of Customer Success Manager and served as the Head Of Pricing (Interim) at National Express LTD, where responsibilities included leading a team to enhance revenue through strategic pricing, forecasting, and budget management. Joanna has a strong background with key roles, including Head of Pricing at Travis Perkins, where pricing policies were formalized, and Senior Consultant at dunnhumby, focusing on price optimization in retail. Earlier experiences include leading pricing strategies at Home Retail Group and strategic planning at Sainsbury's. Joanna holds a Bachelor of Science in Economics and Business Economics and received education from Cambridge Judge Business School and ICAEW.
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