Allison Floyd

Allison Floyd is a seasoned digital marketing professional with extensive experience in managing integrated marketing strategies across various industries. Currently serving as Senior Manager of Digital Marketing at Primrose Schools, Allison oversees website optimization and recruitment marketing while leveraging data insights for enhancements. Previous roles include Marketing Technology Manager at Church's Chicken, where responsibility for developing a cohesive digital strategy was paramount, and Director of Marketing at Cottage Inn Pizza Corp., managing large-scale campaigns and providing strategic insights. With a Master's Degree in Integrated Marketing Communications from Northwestern University and a Bachelor's Degree in Information, Communication, & Technology from Florida State University, Allison combines academic knowledge with practical experience in content strategy and digital marketing execution.