Valerie Leonard

Strategist, Research & Insights
at Principal

Valerie Leonard has over 15 years of experience in research and insights at Principal Financial Group, where positions include Strategist and Senior Associate. In these roles, Valerie focuses on utilizing primary research to assess customer needs, attitudes, and behaviors, providing valuable insights to business leaders. Previously, Valerie served as an Executive Administrator, supporting high-level executives, and has also worked as an Administrative Assistant and Mortgage Specialist at Principal Global Investors. Valerie holds a Bachelor’s Degree in Marketing and Business Management from Graceland University, earned between 2002 and 2005.

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