JP

Johanna Pauge

Brand Director Data, AI And Retail Media Strategy, Consumer Engagement And Muti-brand Campaigns

Johanna Pauge has extensive experience in brand management and marketing, having held various leadership positions at Procter & Gamble since 2009, including Brand Director for Data Strategy, Direct-to-Consumer Programs, and Multi-brand Campaigns, as well as Brand Director for Braun in the DACH region. In earlier roles, Johanna Pauge served as Global Brand Director for Trade Marketing at Procter & Gamble, focusing on shopper marketing campaigns and big data projects, and as Senior Brand Manager for Hair Care in DACH, along with roles in Consumer Insights and brand management in Europe. A background in brand management internships at Danone and Airbus complements an educational foundation with dual Master of Science degrees in Business Administration and Management from emlyon business school and Ludwig-Maximilians-Universität München.

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