Viviana Baena Lauschus

Viviana Baena Lauschus is a seasoned professional in marketing and communications with extensive experience in the agricultural sector. Currently serving as Jefe de Comunicación y Marketing Comercial at Profertil Agro since November 2021 and Líder de Comité Agro at Cámara de Comercio Argentino Canadiense since February 2022, Viviana has a proven track record in leading branding and communications at Agrofy from October 2019 to November 2021. Prior experience includes a role in Marketing Communications at Bayer from June 2008 to September 2019. Viviana's educational background includes studies in Product Marketing at Coderhouse, a Design Thinking Boot Camp at IAE Business School, and advanced degrees focused on marketing and agribusiness from various prestigious institutions, showcasing a strong commitment to professional development in the field.