Sophie Borden

Sophie Borden is an experienced professional in the eCommerce and digital marketing fields, currently serving as the Account Director of Customer Success at Profitero+ since September 2025. Prior to this role, Sophie held the position of Director of Digital GTM Strategy at Staples from May 2023 to September 2025, where responsibilities included leading the go-to-market strategy and overseeing promotional analytics to drive sales and profitability. Sophie's earlier experience at Profitero involved building eCommerce strategies for major clients and facilitating training workshops. Additionally, Sophie spent over seven years at Reebok, providing guidance on global eCommerce growth and sharing digital best practices. Sophie's career began in content marketing and journalism, with roles at TeenLife Media and Her Campus Media. Sophie holds a Bachelor's degree in Environmental Studies from Washington University in St. Louis.