Alexandra Dempster is an accomplished marketing professional with extensive experience in leadership and innovation. Currently serving as Director at Propellerfish since January 2024, Dempster previously co-founded Lupii, where the role of CMO was held from May 2019 to June 2023. Additionally, Dempster contributed to Human Ventures as an Entrepreneur In Residence from May 2019 to December 2022, focusing on new venture development. At PepsiCo, Dempster held various senior marketing positions from May 2016 to May 2019, including Sr. Global Marketing Manager and Global Marketing Innovation Manager. Prior roles include Marketing Consultant at Fletcher Knight, International Graduate in Marketing & Sales at Carlsberg Group, and Events Manager at Stardust-CBS, among others. Dempster holds an MBA in Marketing Communications Management from Copenhagen Business School and a BA in Communication and Psychology from Boston College, complemented by further studies at the University of St Andrews and Copenhagen Business School.