Juan Arturo Olmos Durán

Juan Arturo Olmos Durán has extensive work experience in marketing, growth, and business development. Juan Arturo started their career as a Digital Acquisition Manager at Digital Virgo in 2013, where they planned and executed mobile advertising campaigns. Juan then moved on to roles as Head of Marketing and Growth at Query LA, Osom Mexico, and Stori Card, where they developed marketing strategies, managed teams, and worked closely with executives to drive overall growth.

In 2020, Juan became the Head of Marketing and Growth at Bankaya, leading the company's growth and acquisition strategy. Juan Arturo established acquisition channels and collaborated with cross-functional teams to enhance product development. Juan Arturo then joined Sofía as the Head of Marketing and Growth, where they developed the overall growth strategy, implemented growth hacking methodologies, and achieved significant improvements in acquisition and engagement metrics.

Juan's experience also includes roles as Growth and Marketing Director LATAM at BYJU'S Learning and Marketing & Growth Director at kinezis México. At Growthando, they worked as a Growth Consultant and Podcast Host, sharing practical and actionable tips for growth and marketing strategies. Currently, Juan is serving as the Chief Growth Officer at PROSPERiA.

Juan Arturo Olmos Durán completed their Licenciatura en Mercadotecnia (Marketing) degree from Universidad de las Américas Puebla in 2013. Prior to that, they studied Marketing at Centro de Estudios en Ciencias de la Comunicación, A.C. from 2008 to 2010. Additionally, they obtained a certification in Search and Social Media Marketing for International Business from The University of Salford. Juan Arturo also holds several certifications, including Google Launchpad for Startups and various marketing-related certifications from IAB Spain, Google, and HubSpot.