Samantha Ford

SVP, Business Development, Cannabis at Protis Global

Samantha is all about the hustle. She is sharp, fun and quite exceptional at most things she puts her mind to. She’s been in executive search for over 20 years. She successfully built a search practice in the 90’s placing high level equity professionals with top wall street firms nationwide and ultimately became one of the top search professionals in the brokerage industry. Needless to say, she knows her way around people, business and numbers. What more could we ask for? After spending a month in Nepal, she decided to leave the corporate world and go out on her own where she continued to focus on wall street. Samantha has developed a strong foothold and keen understanding of the cannabis industry. She has built and maintained relationships with the top CEO’s and founders of MSO’s and brands in the industry and has helped these founders and CEOs fill critical C-Suite, and VP roles. She has also partnered with companies in rapid growth mode to facilitate scaling their teams nationwide. Early on Samantha recognized a need to bring together women leaders in the industry and founded an organization in The Bay Area called Women Leaders in Cannabis. The mission of the group has been to bring together founders, investors and other industry professionals to help each other, through their vast network of connections, connect and introduce each other to partnership opportunities, funding and potential acquisition opportunities. More recently, Samantha has expanded her search practice building out a vertical focusing on the placement of women board members, for new and existing clients, both within the cannabis industry as well traditional CPG companies. Through this initiative she hopes to bring continued awareness around the importance of diversity and inclusion in the boardroom. Samantha lives in the Bay area with her husband and 10 year old son where she loves hiking, trail running, skiing and boogie boarding. Sam has always been a problem solver and seeks opportunities for improvement in all aspects of her life. When her youngest son was learning to walk and crawl, Samantha realized it was tough on his knees. This led to an “ah-ha” moment where she decided to create Qushneez, an every-day pant that has a cushion sewn into the knee area to protect knees from bumps, bruises and scrapes.


  • SVP, Business Development, Cannabis

    Current role

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