Ariele Strauss

Ariele (Sommer) Strauss is an experienced professional in sales and digital media, currently serving as the Director of Activation Sales at Proximic by Comscore since January 2024. Previously, Strauss held the position of Programmatic Sales Director and Lead of Programmatic Partnerships at Publishers Clearing House from January 2020 to January 2024. Prior roles include Director of Programmatic Publisher Integration and Associate Director of Digital Investment at Hearts & Science, and Associate Media Director at Cramer-Krasselt. Strauss also contributed to the digital investment strategies at OMD and Universal McCann, overseeing significant media spends and enhancing campaign deliveries. The early career includes an internship at CBS Radio, focusing on digital marketing strategies. Ariele (Sommer) Strauss holds a BA in Communications and Psychology from the University at Buffalo.