Michele Wilches-Loftus

Michele Wilches-Loftus is an experienced marketing professional with a strong background in strategic marketing and promotions. Currently serving as the Marketing and Promotions Manager at PSCU Financial Services since June 2007, Michele develops and implements comprehensive marketing plans for B2B and B2C initiatives while managing creative projects from inception to completion. Previous roles include Regional Marketing Manager at Eastern Financial Florida Credit Union, where Michele fostered community relationships and provided local marketing support, and Marketing Coordinator at Roadhouse Grill, Inc., overseeing a $7 million advertising budget. Michele's career began at Marriott Bay Point Resort as an Executive Meeting Coordinator, and educational credentials include a Bachelor of Science in Public Relations from Florida State University and an Associate of Arts in Communications from Gulf Coast Community College.