Greta Libbey’s career is defined by her transition from high-profile media marketing to her current leadership in professional advocacy at the Public Relations Society of America (PRSA).
Current Initiatives at PRSA
Since joining PRSA in December 2022, Libbey has been integral to the organization's mission of making communications professionals "smarter, better prepared, and more connected".
Strategic Events: As an Events and Logistics Manager, she is involved in large-scale gatherings like the Travel & Tourism Conference and specialized summits, such as the Counselors to Higher Education Senior Summit.
Past Projects in the Media Industry
Libbey has a proven track record of managing integrated marketing and brand growth for major media brands:
Brand Growth: At NBCUniversal and Audible, she handled strategic promotional programs and contract marketing initiatives.
Niche Marketing: During her tenure at Pride Media, she focused on targeted branding and community-specific engagement strategies.
Trade Advocacy: At the Association of National Advertisers (ANA), she served as Senior Business Marketing Manager, overseeing campaigns that connected business-to-business (B2B) marketing leaders.
Local Media Branding: At Davler Media, she was responsible for the marketing communications and branding of regional staples like City Guide and NYMetroParents.
Other Brand Collaborations:
Target: While at Pride Media, she worked on high-impact retail partnerships, including collaborations with H&M and Target that centered on inclusive brand storytelling and community engagement.
Audible: During her contract tenure at Audible, she supported marketing initiatives aimed at expanding the brand's Audible Originals reach through strategic digital promotions.
USA TODAY & Adweek: In her roles at these major media outlets, she managed integrated marketing campaigns that connected corporate advertisers with niche audiences in the business and media sectors.
Pride Media Portfolio: She played a key role in the branding and marketing for major LGBTQ+ media properties, including Out and The Advocate, often facilitating partnerships between these titles and major consumer brands looking to support diverse communities.
NBCUniversal Projects
At NBCUniversal, Libbey's work focused on strategic promotional programs. This included: Developing marketing frameworks for various television and digital properties under the NBCU umbrella.
Managing contract marketing projects that bridged the gap between NBCU’s media assets and external corporate sponsors.
In addition to her professional journey, she manages communications and promotional outreach for her children’s creative careers, supporting her daughter’s architecture portfolio development and her son’s emerging musical theatre and performance work.
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