Jasmine Loignon

Jasmine Loignon serves as the Executive Creative Director at Publicis Luxe, focusing on the global brand vision for Cartier and overseeing product launches for Yves Saint Laurent Beauty and other L’Oréal Luxe brands. With a strong background in luxury brand consulting, Jasmine held prior positions at Mazarine and ICONOCLAST, where responsibilities included collaborating with Saint Laurent and directing high-profile projects including Givenchy runway shows and short films. Experience at BETC involved managing a large creative team and leading major campaigns for clients like Yves Saint Laurent Beauty and Air France. Jasmine holds a Bachelor of Arts in Graphic Design from UQAM, Université du Québec à Montréal.