Andrea Ussa Herrera

Andrea Ussa Herrera is a seasoned professional in marketing and communications, currently serving as the Regional Client Lead for Emerging Markets and Latam Markets at Publicis Groupe since June 2023. With extensive experience in various leadership roles, Andrea has held positions such as General Manager at Geometry Global, Advertising Manager at Telefónica, and Account Director at multiple agencies including Publicis Groupe, Sancho BBDO, MullenLowe Lintas Group, and Ogilvy Colombia. A strong background in brand management and client strategy is complemented by a solid educational foundation, including degrees in Mass Communication and Marketing from prestigious institutions. Andrea's career features notable collaborations with major brands such as Nestlé, Unilever, and Coca-Cola, demonstrating a proven track record in driving brand growth and market positioning across diverse sectors.