Lauren Roberts is an experienced research professional with a proven track record in design and experience research across multiple sectors. Currently serving as Associate Research Director at Publicis Sapient, Lauren has previously held significant roles such as Lead Design Researcher for iPlayer at BBC, Research Manager at Pulsar Platform, and Senior Experience Researcher at EY-Seren. Additionally, Lauren worked as an Experience Research Strategist on a contract basis at TBWA. Academic qualifications include a 1st Class Honours degree in Creative Advertising with a focus on Art Direction from Leeds Arts University, complemented by foundational education from The King's School in Macclesfield.