Chengcheng Cui is a seasoned software engineer with extensive experience in developing innovative solutions across various industries. Currently serving as a Senior Software Engineer at Purple Dot since March 2024, Chengcheng focuses on creating pre-order experiences for brands. Prior roles include co-founding 11 Plus Learn & Play, working as a Senior Full Stack Developer at Abtrace, and holding positions at Upside Technology and Mimica Automation, where Chengcheng developed applications using technologies such as React, Electron, and Node.js. Earlier experience includes working at Societe Generale, M&G, Barclays Capital, and Industrial and Commercial Bank of China in various development and support capacities. Chengcheng holds a Bachelor of Engineering and a Master of Science in Computer Science from Imperial College London and the University of Reading, respectively.