Team announcement

Dawn Zier added to Purple Innovation board

Dawn Zier added to Purple Innovation board, Purple

Comfort furniture company Purple Innovation, Inc. has announced the appointment of Dawn Zier to its board. In addition, current board member Paul Zepf has been named as Chairman. The pair will fill the positions made vacant by the retirement of Terry and Tony Pearce in August 2020.

"Dawn's demonstrated experience in digital marketing and business transformation will be a valuable asset as Purple continues to take market share in the direct to consumer sleep market,” said Purple Innovation CEO Joe Megibow. “Further, as Purple broadens its horizons in international and new comfort technology markets, she will add strong relevant insights into new growth markets and categories."

Ms. Zier currently serves as principal at Aurora Business Consulting, LLC, and is an expert in advising companies on business transformation, digital marketing and high-performance teams. She is a former executive at Nutrisystem and Readers Digest Association, and has been a board member with Hain Celestial Group, Spirit Airlines and Prestige Consumer Healthcare.

Mr. Zepf has been a director at Purple Innovation since August 2020, and prior to that was CEO of Global Partner Acquisition Corp. He has also been Managing Director and Head of Strategic Initiatives at Golub Capital, as well as Managing Principal of Corporate Partners II.

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